Working Notes on NAP Records

How to Rebuild a Citation Profile

1. Field notes. Keep a change log; six months on, nobody remembers which field was edited or why, which is worth planning around.
2. Out of date. Claim what exists before creating anything new — duplicates are harder to remove than to avoid.
3. Business listings audit. A workable routine is to consolidate at least annually and log every change with a date, particularly for a newer business.

The Case for Canonical Listings

• Month 1 Work from the aggregators outward, because fixing a source fixes everything downstream.
• Day one In the ordinary case, start by pulling every existing record into one sheet before changing anything.
• Week 2 The order matters: standardize first, then review, and only then submit anywhere new.

Three Fields That Decide the Outcome